Shaoxing Leopack Co., Ltd.
Shaoxing Leopack Co., Ltd.

Rihanna x LVMH Launch Fenty Fashion Business

Rihanna's Fenty Beauty line, developed in partnership with LVMH's Kendo, will now benefit from a tie-in with the music star's new Paris-based fashion house. Also named Fenty, the fashion business fill focus on ready-to-wear, shoes, and accessories. Fenty will debut this Spring 2019.

“Designing a line like this with LVMH is an incredibly special moment for us," says Rihanna. "Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creative and business-wise, and I’m ready for the world to see what we have created together.”

“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader, " says Bernard Arnault, chairman and CEO of LVMH. "She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and hope it would be a great success.”

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